'Simple technique' could save your life in water

A simple technique everyone can learn could save your life in water, the RNLI has said.

The charity has launched a campaign urging people who get into difficulty to tilt their head back, relax, and float like a starfish until help arrives. Floating gives people a chance to rest and recover their breathing.

In 2024, there were 193 accidental drowning deaths in the UK, according to RNLI data.

Emmie Seward Adams, of the RNLI water safety delivery support team, said: "Instinctively, most people who find themselves struggling in the water will begin to panic, swim or thrash about. We're urging people to ignore this instinct and remember to float."

The Wave at Easter Compton, near Bristol, which simulates real ocean-like waves, is helping with this year's launch of the annual campaign.

Julian Topham, The Wave's CEO said: "The Float to Live campaign has been hugely impactful, in terms of raising awareness of a simple life-saving technique we can all learn, and we are delighted that they are launching this year's campaign with us."

TV presenter and adventurer Jordan Wylie said: "If you remember one thing this summer when heading to the coast, make sure it's the RNLI's Float to Live advice.

"This simple technique really could save your life if you get into trouble in the water."

Topham added that arming people with the skills to enjoy water safely is very important to him.

"We will be supporting the charity to spread the campaign message far and wide," he added.

RNLI data shows that of all the drowning deaths in 2024, 84% were male and more 20 to 29-year-olds died that year than any other age group.

Anyone spotting someone in difficulty in the water is urged to:

• Phone 999 to get help
• Tell the person to stay calm and float on their back
• Throw rescue equipment to help them float until emergency services arrive

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