
What in the World
Will the Divine app revive six-second loops on social media?
24 August 2026
Available for over a year
Divine, a short-form video-sharing app, lets users create and share videos which are just six seconds long and repeat on a loop. It’s inspired by Vine, an app founded in 2012 that, at its peak, had more than 200 million monthly active users. It helped launch the careers of some of the internet's biggest stars, including Jake Paul and Lele Pons.
Laura Cress, a BBC tech reporter, explains how the app plans to shake up social media by banning AI and moving away from an algorithm that feeds people videos specific to their taste and browsing habits. Instead it uses an open, decentralized design that encourages people to engage with similar videos as other users.
Plus: Chelsea and Baldeep from the What in the World team re-enact some of the most iconic moments from the Vine era.
Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 330 12 33 22 6
Presenter: Iqra Farooq
Producers: Chelsea Coates and William Lee Adams
Editors: Verity Wilde
