"Whatever we're doing, we want to push it further," said an expert on why Americans are embracing the term, which is short for maximising.

The reforms come after a report found some popular sunscreens were far less effective than advertised.

Photos shared online showed faults appearing on the screens of Apple's first foldable device.

The company will be the first true artificial intelligence company to go public as tech firms continue to invest heavily in AI.

All the reaction as England and Bayern Munich striker Harry Kane wins the 2026 Ballon d'Or, becoming the first English player to do so for 25 years.

Birdwatching can help slow brain ageing and is increasingly being used as therapy for dementia patients.

A Dutch broadcaster reverses a decision to take part, citing "sensitivities" over Israel's participation.

The borough of Pendle has been considered haunted ever since nine suspected witches were sent to their deaths there in 1612. Here's how curious visitors can trace their steps.

AA Milne's first Pooh book was published a century ago. Its inspiration, the author's own son, told the BBC why he took to "running away when people bring up the subject".

Great white sharks were first found dead – mutilated with their livers removed – off the coast of South Africa. Now, these tactics are seen around the world.

From monitoring hazards to assisting drivers, Tech Now finds out how AI can make driving safer.

A new global report spotlights the world's emerging urban hotspots. From thriving cultural scenes to changing neighbourhoods, locals reveal what makes them worth exploring now.