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British Style Genius
British Style Genius
Street :: the icons

Video

Video clip

The button-down shirt

Paolo Hewitt dissects the garment

Video clip

Ben Sherman shirts

How the shirts found their way to Britain

Video clip

Ben Sherman wearers

How the shirt became the uniform of choice for Skinheads and Suedeheads

Ben Sherman

The signature label that clothed a generation of Mods and Skinheads was born in Brighton in 1963 and set out to reproduce the Ivy League look from the United States. Sherman’s button-down shirts have evolved into a lifestyle brand today, and the label continues to be adopted by British bands - a healthy sign of approval, and of the label's continued relevance. Now respected as one of Britain’s best exports, Ben Sherman remains a British Style Genius.

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