The Mods

The Mod look was one of cool, streamlined, smart suits. Men would go to extreme lengths to get the look just right and the pristine care that was taken over their appearance was often deemed "effeminate" by their rival rockers.

The Mod obsession with clothes could cost a small fortune. For a long time (before the look went mainstream and ready-to-wear suits became available) most of the suits were tailor made. Popular styles included the close-fitting tailored suits of the 60s (often made of mohair), the American Ivy league look of Harrington jackets paired with penny loafers, and either desert or Chelsea boots. Ben Sherman checked shirts in various colours were an essential statement in the Mod wardrobe, as were roll neck sweaters and polo shirts - though perhaps the most definitive item was the US army fishtail parka coat which every Mod wore to keep warm on their Italian scooter.

Our featured Mods:

Wayne Kirven is an original Mod from 1960. Wayne has had a lifelong love affair with clothes, working in the fashion industry and now owns his own clothes shop.

Paolo Hewitt, a journalist and writer with a passion for British style and Mods in particular.