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Paul Smith on the appeal of Granny Takes a Trip
Why Granny's was different to Carnaby street and who it appealed to
Salman Rushdie on uniqueness of Granny's
How Granny Takes A Trip was an acquired taste even in the sixties
Salman Rushdie on Granny's customers
Recollections of the rock 'n' roll wearers of the day when he lived above the shop
Granny Takes A Trip
60s boutique Granny Takes a Trip was a brand of renegade tailoring that did exactly what it said on the tin. Taking the gaudy upholstery, lace and brightly patterned wall coverings that typified geriatric chic, designers twisted them into messed-up takes on the tailoring tradition. With journalist Nigel Waymouth, the shop was originally intended to sell Sheila Cohen's collection of antique clothes. However, the arrival of John Pearse from Savile Row was the final piece in their swirling style jigsaw.
The shop landed on pre-fashionable Kings Road and set up in a section known as 'Worlds End', which quickly became a whirlpool of debauchery and a stalwart of swinging London. One imagines their grannies wouldn't have approved at all.
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