The Big Issue

Available for over a year

It was, they all agree, utter chaos. The challenge of producing a weekly topical magazine on a shoestring from a tiny office wasn’t easy. The distribution model was unique. It was sold on the streets by homeless people who kept 60% of the cover price. Offering them a hand up rather than a hand out. On September 11th, 1991, The Big Issue somehow gave a voice and a purpose to the homeless. Founder John Bird was a former rough sleeper and offender and was the driving force. His brother Pete handed out mags from the back of his van, and one of his mates, Phil gave vital editorial support. Social Worker Lucy Russell, and journalist Lucy Johnstone were hired, and an enthusiastic student journalist called Sophie Raworth used to drop by with her copy every week. Meanwhile, in Newport, South Wales, Sabrina Cohen-Hatton was surviving on the streets, and for her, The Big Issue offered a route out of homelessness. “Starting to sell The Big issue was a sliding doors moment”. Presenter: Kirsty Wark Producer: Alice K. Winz Editor: David Prest A Whistledown production for BBC Radio 4.