The rise of the rambling voice note
Are your voice notes 10-minute podcasts (like this episode)?
Where do you stand on voice notes? In some places, sending a three minute - or even 20 minute(!) voice memo is totally normal and actually seen as much more personal than texting.
It started back in 2013 on WhatsApp but now you can send voice messages on Instagram as well as some dating sites. Lots of people love them as you can send messages on the go and don’t have to worry about typos. BUT is it selfish or indulgent to send them? Some people say they demand more time for the person receiving them and it’s not always practical to listen to them, especially if you’re at work.
In this episode we unpack why voice messages are more popular in some countries and some of the voice message etiquette with BBC reporter Ashitha Nagesh. We also hear from some of our BBC friends around the world - why do you love or hate them?
Instagram: @bbcwhatintheworld
Email: whatintheworld@bbc.co.uk
WhatsApp: +44 330 12 33 22 6
Presenter: Hannah Gelbart
Producers: Chelsea Coates, Jenna Abaakouk, Emily Horler and Julia Ross-Roy
Editor: Verity Wilde
Last on
Broadcasts
- Wed 13 May 202617:50GMTBBC World Service News Internet
- Thu 14 May 202602:50GMTBBC World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only
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What in the World
Helping you make sense of what’s happening in your world.

