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Reinventing Kodak

We talk to the CEO about the company’s battle with its identity - and why going backwards can be harder than going forwards.

Kodak was written off as a casualty of the digital age. Now, it's betting on film again.

We hear from the chief executive, Jim Continenza, on rebuilding manufacturing, reviving analogue, and turning an industrial icon back around. And we learn why going backwards can be harder than going forwards.

We also hear how a conversation with Hollywood director Christopher Nolan got him truly interested in the medium of film.

If you'd like to get in touch with the team, our email address is businessdaily@bbc.co.uk

Presented and produced by Leanna Byrne

Business Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business.

Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story.

Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful.

We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.

(Picture: CEO of Kodak Jim Continenza speaks onstage during Kodak's Film Awards at ASC Clubhouse on the 2nd of March 2026 in Los Angeles, California. Credit: Getty Images)

Release date:

17 minutes

On radio

Wednesday07:32GMT

Broadcasts

  • Wednesday07:32GMT
  • Wednesday14:32GMT

Podcast