Follow the Money: The Wimbledon business model

It's the most successful tennis tournament in the world, expected to generate $500 million over two weeks. Yet day tickets still start at around $40, strawberries and cream cost less than $4, and courtside sponsorship remains remarkably restrained. So how does Wimbledon generate so much revenue? We examine the business model behind one of sport's most valuable brands and the debate over how its profits are shared with players.

Presenter: Hannah Mullane
Producer: Matt Lines

You can email the team: businessdaily@bbc.co.uk

(Picture: Aryna Sabalenka of Belarus at a Wimbledon practice session on 26 June 2026. Credit: TOLGA AKMEN/EPA/Shutterstock)