Episode 4 - Never Be Settled

Lionel Messi and Cristiano Ronaldo have become footballing icons over the last 20 years and while they continue to break records on the pitch, they also remain cultural and business giants off the field as well.

Steve Crossman and Guillem Balague explore how Messi and Ronaldo have broken the mould in an era of social media with the help of experts from the world of marketing.

We also hear how they have broken through into new frontiers and discuss why the debate over who really is the greatest continues to captivate the world.