05/09/2025

Just how big a business can women's sports become? The rugby world cup and football's Euros have seen demand for tickets soar so how can that be translated into long-term commercial success.

More money is pouring in from tv rights and sponsorship too so Deloitte's Zoe Burton explains what needs to happen to make it last.

The leading female sports investor, Mercury13 co-founder and CEO Victoire Cogevina Reynal tells us what teams need to do to stand on their own financial feet and how they can compete with the men.

Plus, Ben Thompson speaks to the boss of one of the world's oldest companies, Glen Instone of Sweden's Husqvarna, about how he's selling lawn mowers and garden tools amid tariffs and a global trade war.