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18 June 2014
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ISSUE 1, Summer 2007

BBC

Welcome


Welcome to the first newsletter from the BBC looking ahead to the 2008 Olympics and Paralympics in Beijing, and, of course, to the London Games in 2012.

I am delighted to chair the BBC's Olympics and Paralympics 2012 Co-ordinating Group, overseeing the BBC's coverage of what will be the biggest sporting event ever held in the UK. Thousands of athletes, officials and journalists; tens of thousands of volunteers; millions of spectators, and - globally - hundreds of millions of viewers, listeners and internet users will participate in and collectively witness what will be a once-in-a-lifetime event here in the UK. Between now and 2012, billions of pounds will be spent on building the infrastructure needed to host both Games, and the impact on London and other areas of the UK will be felt for generations, both in terms of an immediate effect and as a long-lasting legacy.

The BBC is rightly proud of its long and distinguished history in covering the Olympics and Paralympics, and of the strong relationship it has built up with the Olympic movement. In the past, this relationship has primarily involved BBC Sport; however, 2012 represents a moment in time for the whole of the BBC to feel connected and involved.

The 2012 Games also coincide with the UK's television services becoming fully digital, giving the BBC a unique opportunity to embrace the world of interactivity, on-demand and audience participation. These factors have created a huge sense of excitement from both a sporting and a cultural perspective - centred on London but with events taking place throughout the UK. This excitement is mirrored in the creativity, innovation and ambition that the BBC intends to bring to its audiences when the Olympic flame is lit in five years' time. And, of course, we'll also be giving comprehensive coverage in the build-up to the Games - in sports, culture and concerts, public information and journalism.

In this introductory newsletter, you can read about our preparations for the Beijing Games next year; the 2012 Cultural Olympiad; what the BBC is planning across the UK; the digital Olympics; the latest on BBC London's activities; and some personal reflections from the BBC's Sports Editor, Mihir Bose. We intend to keep you in touch with our plans over the coming months and years.

I would very much welcome your feedback on this newsletter. Please use the link below to get in contact with the BBC's Olympics and Paralympics Co-ordinating Group.

To repeat, it is our intention to make the whole Olympic and Paralympic experience the most creative and ambitious content offer ever brought to audiences - to match this once-in-a-lifetime opportunity. If you have an idea, suggestion or comment, please get in touch!

Mark Byford, Deputy Director-General BBC

Mark Byford signature

Mark Byford, Deputy Director-General BBC
 

Useful links


Next stop, Beijing

The Beijing Olympics have the potential to be the biggest ever for the BBC. We will treat them as a BBC-wide event, making use of all platforms and networks to attract new audiences and maximise the BBC's investment in the Games. This is also the perfect time to start exploiting new technologies and innovative on-demand content, which will be at the forefront of our offerings for 2012.

read the full article


London 2012: The Cultural Olympiad

When the 2008 Olympic and Paralympic Games close, the UK will launch the Cultural Olympiad, a four-year festival leading up to 2012. It is set to change the way we think about and participate in cultural activities - and the BBC will be an integral part of the process.

read the full article


Across the UK

The BBC's local and regional services are already organising themselves to track the impact of the 2012 Olympics and Paralympics on communities in every corner of the United Kingdom.

read the full article

Danielle Watts

How the London Olympics will affect the British media

by Mihir Bose, BBC Sports Editor

London 2012 offers great opportunities to many in British sports. But in many ways the opportunities it provides for the media are quite the most interesting and the most challenging.

read the full article

Going digital

By 2012 the UK will be a truly digital nation. The new technological landscape offers the BBC enormous opportunities to engage with our audience around the Olympics and Paralympics. And the work to make this possible is starting now.

read the full article

digital viewers

BBC London counts down to 2012

As the rest of the BBC is turning its thoughts to Beijing, BBC London is concentrating on what the 2012 Games will mean for the Capital and for 12 million Londoners.

read the full article

Lord Coe

Olympic Dreams

Among the many programmes the BBC is commissioning around the London Games is a long-term documentary project, Olympic Dreams, with a TV series on BBC One each year from now up to 2012.

read the full article

Darius Knight


Related links

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Did you know...?

The Athens Olympics saw the highest use of the BBC's interactive TV services for any event ever.



If you would like to contact us about the newsletter email: alec.mcgivan@bbc.co.uk



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