Every Picture Tells a Story

In a few short years we've come from a few grainy black and white tv channels delivered to a huge box in the corner of the living room to a rich multi-media world, where up to the minute information can be delivered to hand held devices carried in a pocket. Barely a week goes by without some new box of tricks appearing on the shelves. The way people communicate with one another has changed forever.

The days of delivering a message to a hungry for information customer is no longer just a glossy brochure or newspaper dropping through the letter box. These days, people with only modest means can produce video suitable for playback on mobile phones, pdas and even handheld games consoles.

Tony Hales has been involved in creative media from starting out at Trent doing graphic design. Moving on to work in an agency, he found that wasn't developing quickly enough to satisfy his creative urges and went into community media. He used to run Hull Community Artworks and is happy to report that students of his are now working with well known broadcasters. His interests are wide ranging and has worked in community radio. He also saw and exploited the potential of the ringtone market. Even he was surprised at how the sector has grown and says, this should've sounded a warning to the major record companies that new media was going to have a major impact on their business which they should, in his view have embraced at an earlier stage.

It wasn't long before he started his own web design business. Although his interests extend far beyond a simple 'flat' webpage. His company, Solperla based in Barton-upon-Humber makes online and mobile videos and uses the latest 'streaming' technologies on behalf of companies keen to get their message across to clients and workers alike.

He says that the web and online streaming also allows people to make their own 'web channels' and host their own content in far better quality than some of the more well known online videos sites such as YouTube.