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    <language>en</language>
    <title>About the BBC Feed</title>
    <description>This blog explains what the BBC does and how it works. We link to some other blogs and online spaces inside and outside the corporation. The blog is edited by Alastair Smith and Matt Seel.</description>
    <pubDate>Fri, 26 Sep 2014 09:56:50 +0000</pubDate>
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    <link>https://www.bbc.co.uk/blogs/aboutthebbc</link>
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    <item>
      <title>CBeebies Playtime launch Furchester Hotel Game</title>
      <description><![CDATA[Lucy Beckett explains how the latest app from CBeebies Playtime will see kids problem solving with Sesame Street's Elmo and Cookie Monster.]]></description>
      <pubDate>Fri, 26 Sep 2014 09:56:50 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/aboutthebbc/entries/f1ba1262-0933-3ab4-8d54-64e9aad3b206</link>
      <guid>https://www.bbc.co.uk/blogs/aboutthebbc/entries/f1ba1262-0933-3ab4-8d54-64e9aad3b206</guid>
      <author>Lucy Beckett</author>
      <dc:creator>Lucy Beckett</dc:creator>
      <content:encoded><![CDATA[<div class="component">
    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p027bsqk.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p027bsqk.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p027bsqk.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p027bsqk.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p027bsqk.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p027bsqk.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p027bsqk.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p027bsqk.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p027bsqk.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
<div class="component prose">
    <p>Filled with great games designed
to aid child development and allow our young children to learn through play,
the <a href="http://www.bbc.co.uk/cbeebies/grownups/article/cbeebies-playtime-app">CBeebies Playtime App</a> has reached 3 million downloads since its launch one
year ago.</p>

<p>The latest update sees things get
a little furry. </p>

<p>You
may have heard that CBeebies and <a href="http://www.sesameworkshop.org/">Sesame Workshop</a> joined forces to produce <em><a href="http://www.bbc.co.uk/mediacentre/proginfo/2014/38/furchester-hotel">‘The
Furchester Hotel’</a> </em>- a children’s show set in an ‘almost’
world-class hotel run by a furry family of cheerful monsters. Chaos ensues, as
you’d expect. Furchester introduces brand new characters, welcoming the beloved
Elmo and Cookie Monster from Sesame Street. Coinciding with <a href="http://www.bbc.co.uk/mediacentre/latestnews/2014/furchester-prem">the show’s
premiere</a> this September, the CBeebies Playtime app launches a brand
new <a href="http://www.bbc.co.uk/cbeebies/furchester-hotel/games/furchester-hotel-game"><em>Furchester
Hotel</em> Game</a> in its latest update. </p>

<p>App users can explore the hotel
and solve some monster problems, like making music for Elmo to dance to, or
helping Furgus to drain a flooded room of water. There are different ways
to solve each problem - even the silliest ideas might work.</p><p></p>
</div>
<div class="component">
    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p027bswv.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p027bswv.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p027bswv.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p027bswv.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p027bswv.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p027bswv.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p027bswv.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p027bswv.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p027bswv.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
<div class="component prose">
    <p>To mirror the TV show, CBeebies
Playtime’s <em>Furchester Hotel </em>game promotes and builds on open-ended
problem-solving skills too. It focusses on the idea that there can be more than one way to solve a problem -
encouraging the player to experiment with potential solutions, and even make
mistakes in the pursuit of finding an answer. Whenever possible we’ve
used playful animations for incorrect answers so the child doesn’t feel
prohibited to take risks. </p>

<p>Each problem is fun-filled, and calls upon intuitive app features. Shake your device like a snow globe to create a blizzard for the Penguin
Bobsled Team, or sing to Elmo and give him something to dance to. These
features provide lots of opportunities for fun and engagement and are designed
to encourage the little ones to play them again and again. We really hope they
will love it.</p><p></p>
</div>
<div class="component">
    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p027bssg.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p027bssg.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p027bssg.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p027bssg.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p027bssg.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p027bssg.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p027bssg.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p027bssg.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p027bssg.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
<div class="component prose">
    <p>That’s not all. The Furchester
family are not the only ones to check into the CBeebies app.</p><ul>
<li>New<em> </em>Alphablocks words: The Alphablocks ‘Word
     Magic’ game helps support the development of early year phonics skills.
     This update features a completely new set of words for kids to have fun
     making and reading. It also includes an added element giving children the
     chance to help the <em>Alphablocks </em>use their new word in a sentence
     too.</li>
<li>New
     Octonauts missions: Kids can expand their Octonaut Cadet Training with
     four brand new missions, guided by Kwazii and Pesco, exploring the ocean
     floor helping to rescue and protect creatures in need of help, including
     helping to clean a shark’s teeth.</li>
<li>New
     features to the Andy’s Dinosaur Adventure game:  We have squeezed
     even more into the <em>Andy’s Dinosaur Adventure </em>game with two brand
     new features: play ‘fetch’ with their dinosaurs; and help Andy to keep the
     dinosaurs clean with a swipe action on their device creating soapy
     bubbles.</li>
</ul><p> </p><p>The CBeebies app
has been played over 15 million times at an average of 9 minutes each time over
the last three months… That’s a total of over 135 million minutes of CBeebies
Playtime fun enjoyed by little ones across the UK. We understand summer is
always a great time to be out and about, and family trips sometimes involve
long car journeys. So we’re hoping we’ve managed to keep CBeebies fans
entertained as they have been on the go this summer, with over 11 million app
plays across July and August alone.  </p>

<p>Over the next few
months we’ll be working hard to add a very special
surprise into the Playtime app, for little ones to get ready and countdown to
Christmas.</p>

<p>And for you grown-ups… many of you
have told us what you and your little ones love about the app, what their
favourite game is and what you’d like more of. We really appreciate that
feedback, so thanks for letting us know. We’re always interested in your
suggestions and ideas. Please do leave a comment below.</p><p>Lucy Beckett is Content Producer, Children's.</p><ul>
<li><em><a href="http://www.bbc.co.uk/cbeebies/furchester-hotel/watch/furchester-hotel-guest-rooms">The Furchester Hotel</a> starts on CBeebies on Friday 26 September at 5pm.</em></li>
<li><em>Read a <a href="http://www.bbc.co.uk/blogs/cbeebiesgrownups/posts/The-Furchester-Hotel-premiere-QA-with-the-Furchesters-and-the-performers">Q&amp;A with the Furchesters and the performers</a> on the CBeebies Grown-Ups blog.<br></em></li>
<li><em>Read more about CBeebies activities online on the <a href="http://www.bbc.co.uk/blogs/internet/tags/Children">Internet blog.</a></em></li>
</ul>
</div>
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    <item>
      <title>Arena Online: 'Bringing the past into the present into the future'</title>
      <description><![CDATA[Arena's online producer Alex Jones gives an overview of how the programmes archives are being used to illustrate stories in the present day, and shows us around the new Arena Hotel.]]></description>
      <pubDate>Thu, 24 Oct 2013 15:29:06 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/aboutthebbc/entries/5f07f1a3-cefa-3c69-9db3-689fe229071c</link>
      <guid>https://www.bbc.co.uk/blogs/aboutthebbc/entries/5f07f1a3-cefa-3c69-9db3-689fe229071c</guid>
      <author>Alex Jones, Arena</author>
      <dc:creator>Alex Jones, Arena</dc:creator>
      <content:encoded><![CDATA[<div class="component">
    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p01khrfh.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p01khrfh.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p01khrfh.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p01khrfh.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p01khrfh.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p01khrfh.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p01khrfh.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p01khrfh.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p01khrfh.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
<div class="component prose">
    <p>Jack Nicholson lights a cigarette and the <a href="http://www.bbc.co.uk/blogs/arena/posts/Stephen-King-pens-sequel-to-The-Shining-">first
post of the Arena Gazette</a> is published. It’s 1980 and Nicholson takes a
long walk down a series of corridors strewn with camera equipment. He passes
Stanley Kubrick, enters a bedroom, grabs an axe from the bed and works himself
up into a frenzy. 33 years later in 2013, Stephen King is on BBC Breakfast
talking to Will Gompertz about his recently published sequel to <em>The Shining</em>
and how he disliked Kubrick’s interpretation of the original.</p>

<p>Hardly a day goes by without there being a story in the
news that relates to a story from the <a href="http://www.bbc.co.uk/programmes/b006pn88/features/arenaarchives">Arena
archive</a>. On Friday 20<sup>th</sup> September it was Stephen King promoting
his latest book, in the following weeks it has been the death of Carolyn
Cassady, the privatisation of the Royal Mail, the Edward Snowden spy leaks and
Alex Ferguson’s memoirs. For these news item there have been rare interviews
and moments from the archive that provide a unique perspective to the story,
such as interviews with Carolyn Cassady in 1988 on her love for both Neal
Cassady and Jack Kerouac, Alex Ferguson in 1997 recalling the inspiration of
his mentor Jock Stein, the film-makers from the Post Office Film Unit
discussing in 1983 how they made their masterpiece <em>The Night Mail</em> and
Kim Philby, former head of MI6, recounting in 1993 how he had recruited the
author, Graham Greene, for the Secret Service.</p>

<p>The Arena archive, encompassing around 600 films, is a
one-off record of the cultural life of the planet over the last 75 years. <a href="http://www.bbc.co.uk/blogs/arena">The Gazette</a> is fed from this
archive, bringing the past into the present into the future - that’s become our
motto for Arena Online. The Gazette repositions the stories from their original
context into today’s rolling news agenda.</p>

<p>Until recently it would have been fair to regard archive
as primarily a record of past phenomena of use for historical research or the
illustration of those phenomena. In this case it carried a halo of academe. The
concomitant is to see archive as a ready source of nostalgia comfortable or
uncomfortable, the provenance not only of the past but of those who live in it.
Either view suggests images of piles of dusty, forgotten cans and tapes with
the musty ambience of a bygone age.</p>

<p>But the notion of archive and our relation to it is
changing rapidly. Anthony Wall, Arena series editor, outlined why in a document
who wrote early on in Arena Online’s life:</p>

<p><strong><em>“</em></strong><em>With the
multiplicity of contemporary media and its ever more various capacity not only
to capture but to record, transmit and cross refer material, the opportunity is
here to reinterpret the very meaning of ‘archive’ and put it at the centre of a
new kind of creative endeavour.</em></p>

<p><em>There are virtually no people
in the UK at least below the age of 50, who do not have a comprehensive
experience of life recorded in moving word and image, ubiquitously available
through the television. There is no-one in the UK who has not been exposed to
that experience at least through radio and cinema.</em></p>

<p><em>The result is a sensibility
without precedent in recorded human history. The possibility exists of making
film, out of archive (in its broadest sense), that would provide an experience
of time travel through one’s own life and times, and the lives and times of
others.</em></p><p><em>With the ready availability of
camera phones etc. on which anyone can record their lives it goes so far as to
disrupt any supplier/viewer relationships. The distinction between the two is
no longer a reliable index. It’s now feasible to go beyond Warhol’s 15 minutes
of fame, life on screen is now virtually a matter of course.</em></p>

<p><em>I believe the amalgamation of
these propositions provides the ground framework for a new kind of creative
endeavour in which archive will be the raw material. And is the term archive
any longer adequate to describe what it has become?”</em><em> </em></p>

<p>Our most ambitious venture to date seeks to create a new
virtual world constructed exclusively and uniquely from the Arena archive. Its
ambition is to reimagine the characters and moments that have informed the
cultures of the last century as residents in a virtual hotel. <a href="http://www.bbcarenahotel.co.uk/">The Arena Hotel</a> substitutes the
conventional categories of artistic and cultural aesthetics - music, film,
politics, literature etc. with the peculiar (and equally rigid) codes of the
‘hotel’ with its bars, dining facilities, spa complex, ballrooms and
nightclubs. So William Burroughs finds himself in the tearoom alongside Ozzy
Osbourne and the creators of <em>Spitting Image</em>, Fluck and Law. Anita Ekberg,
Robert Crumb and Pavarotti, in their unique way, relax in the spa and the
ballroom is filled with the ANC party of 1994, the <em>George Formby
Appreciation Society</em> and the entire town of Luckenbach, Texas.</p>

<p>The experience is informed by graphic adventure games (<em><a href="http://mystonline.com/en/">Myst</a></em> in particular) which enables each
visitor’s experience to differ from one another depending on the floors and
characters they come across. The ambition is to develop the Hotel with an even
greater array of facilities and accommodate more guests and their stories. The
result we hope will be to inform, educate and entertain in a virtual world.
Above all we want it to be fun, so we invite you to log on, check in and enjoy
the five star facilities.</p>

<p>Coming up we have a films featuring <a href="file:///C:/Users/macroj01/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/70XGK4OZ/bbc.in/1eu52ex">50 years of the
National Theatre</a>, <em>Spitting Image</em>, Martin Scorsese on the New York Review Of
Books and American Epic, a the 3 part film about how US roots music came to be
recorded and changed the course of history.</p>

<p>The Arena Hotel is a resting place for rare individuals.</p><p>The Arena Team:</p><p> </p><ul>
<li>Anthony Wall – Series Editor</li>
<li>Alex Jones – Online producer</li>
<li>James Leeds – Software Developer</li>
<li>Issabelle Goodrich – Researcher</li>
<li>Andrew Wright – Archive Producer</li>
<li>Guro Eide – Production Manager</li>
</ul><p> </p>











<p> </p><p><em>Alex Jones is Online Producer, Arena.</em></p>

<p><em> </em></p>

<ul>
<li>
<em>For more
information and to accept clips visit the </em><a href="http://www.bbc.co.uk/programmes/b006pn88"><em>Arena website</em></a><em>.</em><em> </em>
</li>
<li><em>The Gazette – Arena
Online’s new blog – is updated regularly.</em></li>
<li>
<em>The first episode of a
two-part documentary </em><a href="http://www.bbc.co.uk/programmes/b03h2mcx"><em>Arena:
The National Theatre</em></a><em> will be broadcast on BBC Four at 9pm on
Thursday 24 October.</em>
</li>
<li>
<a href="http://www.bbc.co.uk/programmes/b006pn88/features/nationaltheatre"><em>Watch
uncut anecdotes from actors who feature in the documentary</em></a><em>.</em>
</li>
<li>
<em>Follow </em><a href="https://twitter.com/BBC_Arena"><em>@BBC_Arena</em></a><em> on twitter.</em>
</li>
</ul>
</div>
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    <item>
      <title>Try Being Me: A new interactive experience for CBBC</title>
      <description><![CDATA[CBBC Executive Producer, Japhet Asher, explains the development of an interactive online experience Try Being Me, aimed at helping youngsters understand living with dyslexia.]]></description>
      <pubDate>Mon, 07 Jan 2013 13:38:21 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/aboutthebbc/entries/6cb6db46-67a8-3ad1-8790-33d97693867e</link>
      <guid>https://www.bbc.co.uk/blogs/aboutthebbc/entries/6cb6db46-67a8-3ad1-8790-33d97693867e</guid>
      <author>Japhet Asher</author>
      <dc:creator>Japhet Asher</dc:creator>
      <content:encoded><![CDATA[<div class="component prose">
    <p><em>This week, a brand new interactive experience <a href="http://www.bbc.co.uk/newsround/20789777">Try Being Me</a> launches online for the </em><a href="http://www.bbc.co.uk/cbbc/"><em>CBBC</em></a><em> viewers. The website accompanies the latest </em><a href="http://www.bbc.co.uk/newsround/20783005"><em>Newsround special My Dyslexic Mind</em></a><em>. Here, CBBC Executive Producer, Japhet Asher, explains the inspiration behind it and how the interactive content was made.</em> </p><p>It’s only the start of January, but I honestly believe that <em>Try Being Me</em> will be one of the most important pieces of interactive content we will launch on CBBC in 2013. It’s not a large investment of license fee payers’ money, nor is it a particularly significant or complex technological leap. Instead, <em>Try Being Me</em> uses video, quirky animations, and thoughtfully produced game mechanics to give the CBBC audience a deeper understanding of the frustrations and difficulties that dyslexia can sometimes bring, in an engaging, visceral and simple way. It’s an interactive approach to factual content we’ve never tried before. Our aim is to add a physical understanding of the subject to the mental and emotional impact of traditional Newsround journalism. It’s the kind of experimental content that only Newsround and CBBC would make for British children.</p><p>Most people know that CBBC is the number one online destination for 6 to 12 year olds in the UK.  Every week, a million children come to CBBC for our mix of games, clips, music and other online activities. In particular, they come for games around hugely popular brands like Tracy Beaker, Wizards vs Aliens and Wolfblood. Again, it’s no surprise that these programme brands drive the majority of our traffic. But the single brand that can compete, week in and week out with our strongest games, for a position on the top of the CBBC popularity charts is a surprise: It’s <a href="http://www.bbc.co.uk/newsround/">Newsround</a>.</p><p>To me, Newsround is central to everything we stand for at CBBC. Our commitment to provide the same range of content and genres for children that we provide for grown ups is most apparent in the quality and commitment of the journalists working across platforms on Newsround. And the Newsround specials, with their visual inventiveness, emotional resonance and in-depth single issue reporting, represent the best of the team’s work.</p><p>When we decided to look at how we could expand the interactive experience of Newsround for our audience, we gravitated toward the award-winning specials, with their spirit of innovation. How could we enhance the broadcast experience with the strengths of interactive content? We chose to focus in on one of the defining characteristics of both the NR specials and online games. The specials use individual children’s stories to illustrate a much wider issue. Games allow each individual child to have an experience of the wider whole. In combination, we can let each child have his or her own personal experience of the subject. You reach millions, one child at a time.</p><p>We have made games for factual content regularly at CBBC. <a href="http://www.bbc.co.uk/cbbc/games/deadly-dash-game"><em>Deadly 60’s Deadly Dash</em></a> and <a href="http://www.bbc.co.uk/cbbc/games/deadly-planet-game"><em>Deadly Planet</em></a> games are among the most popular. A recent game in support of <a href="http://www.bbc.co.uk/cbbc/games/hero-squad-game"><em>Hero Squad</em></a>, a series about lifesavers including the Coast Guard and Fire Brigade, has also been a great success. But these games are about immersive adventures in our own world instead of within a fictional narrative. With Newsround specials, we would be trying to use game mechanics to help users get inside the minds of real kids, not for an adventure but for an insight into how they think and feel. It’s a daunting challenge.</p><p>Our in-house development team had been inspired by some of the interactive work produced by the <a href="http://www.nfb.ca/">National Film Board of Canada</a>, in particular the Pinepoint project – a visit to a vanished mining community - and a curiously affecting piece called <a href="http://blabla.nfb.ca"><em>Bla Bla</em></a>, which the NFB describes as a film you can play. Could we create that same kind of visceral experience to sit alongside the emotional and intellectual understanding of personal dilemmas portrayed by Newsround specials when dealing with tough topics like bullying and autism?</p><p></p>
</div>
<div class="component">
    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p013fc9q.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p013fc9q.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p013fc9q.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p013fc9q.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p013fc9q.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p013fc9q.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p013fc9q.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p013fc9q.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p013fc9q.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""><p><em>A screengrab from CBBC Online&#039;s Try Being Me interactive experience.</em></p></div>
<div class="component prose">
    <p><em>Try Being Me</em> is the result of that challenge. We are not attempting to provide a literal portrayal of how the dyslexic mind functions nor are we trying to create a comprehensive website on the subject.  As a companion to the broadcast special, the role of the interactive experience is to enhance our audience’s understanding of the dilemmas and coping mechanisms described by the children featured in the special, living day to day with dyslexia. We meet Ben, Khalaya, Zach and, uniquely online, Rebekah.</p><p>Online producer Nikki Stearman worked with the Newsround production team to select moments from interviews with each child where they described how they visualized their daily challenges. For example, Zach sees his brain as being differently wired, and that makes it hard for him to picture letters in sequence. Rebekah invents mnemonic images that remind her how to spell tricky words.  She uses the example “Hairy Astronaut Likes Fish” to remember the word “half”.</p><p>Nikki and project manager Vicki Neal worked with Sheffield based agency <a href="http://www.theworkshop.co.uk/">The Workshop</a> to develop individual games and animations to illustrate each child’s thoughts. As the user plays the games, the challenges get harder, more pressured and increasingly frustrating. In-game messages encourage the user to connect what they are feeling as they play, to the simple everyday acts of spelling a word or remembering a list of things to do. If a player chooses to quit a challenge, they can, but they’ll be reminded that, “if you have dyslexia, you can’t give up”. For us, <em>Try Being Me</em> for <em>My Dyslexic Mind</em> is just the start. If it works, we plan to apply this approach to new subjects in the year ahead, always looking for new ways to inspire our audience.</p><p>It’s inspiring to me that so much of our audience comes to Newsround week in and week out, whether to feed their curiosity and thirst for knowledge, or just to get their homework done. We all need a little help sometimes. And help begins with understanding. If <em>Try Being Me</em> succeeds in helping even one of our audience better understand how it feels to be living with dyslexia, and better understand a friend or classmate as a result, then that’s a great start. As I said, you reach millions, one child at a time.</p><p><em>The Newsround special <a href="http://www.bbc.co.uk/newsround/20783005">My Dyslexic Mind Newsround Special</a> broadcasts on the CBBC Channel on January 7th at 5pm.</em></p><p><em>Try out the <a href="http://www.bbc.co.uk/newsround/20789777%20%20">Try Being Me</a> interactive experience on the <a href="http://www.bbc.co.uk/newsround/20789777%20%20">CBBC website</a>. </em></p><p> </p>
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      <title>A 'beta' version of the BBC's new homepage</title>
      <description><![CDATA[In my role as General Manager for News & Knowledge at BBC Future Media, I oversee eight of the 10 major areas (we call these 'products') of BBC Online working with my editorial counterparts - including the BBC homepage. Today, we relaunched the homepage in a test ('beta') version for public u...]]></description>
      <pubDate>Wed, 21 Sep 2011 09:00:00 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/aboutthebbc/entries/980c7ac6-4fe2-381b-97b0-405f3e1184b9</link>
      <guid>https://www.bbc.co.uk/blogs/aboutthebbc/entries/980c7ac6-4fe2-381b-97b0-405f3e1184b9</guid>
      <author>Phil  Fearnley</author>
      <dc:creator>Phil  Fearnley</dc:creator>
      <content:encoded><![CDATA[<div class="component">
    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p025n6kc.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p025n6kc.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p025n6kc.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p025n6kc.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p025n6kc.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p025n6kc.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p025n6kc.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p025n6kc.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p025n6kc.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
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    <p>In my role as General Manager for News &amp; Knowledge at BBC Future Media, I oversee eight of the 10 major areas (we call these 'products') of BBC Online working with my editorial counterparts - including the BBC homepage. Today, we relaunched the homepage in a test ('beta') version for public use and feedback. The new page is accessible from a link at the top of <a href="http://www.bbc.co.uk">the current homepage</a>, or directly at <a href="http://beta.bbc.co.uk">beta.bbc.co.uk</a>. I hope that users who give the new homepage a go find it much improved. My colleague James Thornett has written about the relaunch in more detail <a href="http://www.bbc.co.uk/blogs/bbcinternet/2011/09/bbc_online_homepage_beta_producer.html">over on the BBC Internet Blog</a> and would like to know what audiences think. <strong>Please leave your feedback comments <a href="http://www.bbc.co.uk/blogs/bbcinternet/2011/09/bbc_online_homepage_beta_producer.html">on his blog post</a></strong>.</p>

<p>As users start to use the new homepage, I wanted to explain why we've introduced changes.</p>

<p>In last year's <a href="http://www.bbc.co.uk/blogs/aboutthebbc/2010/08/bbc-online---putting-quality-f.shtml">Strategy Review ('Putting Quality First')</a> we proposed a BBC Online which:</p>

<ul>
<li>Had half the number of top-level directories, down from the 400 we had then (i.e. /sitename)</li>
	<li>Cost 25% less to run (i.e. the BBC Online Service Licence for 2010/11 is Â£135m - we intend to cut spend to Â£100m)</li>
	<li>Sent double the traffic we did then to external websites, helping the broader UK digital economy</li>
	<li>Made more Nations &amp; Regions content available</li>
	<li>And, critically, did 'fewer things, better'.</li>
</ul><p>We're making progress in all of these areas and in January of this year, <a href="http://www.bbc.co.uk/blogs/aboutthebbc/2011/01/delivering-quality-first.shtml">we outlined how we would address the challenge of doing more with less</a> - importantly a move away from building websites via separate new media budgets, towards one cohesive online service with clear lines of accountability.</p>

<p>But this is more than just sound governance - the changes will create a more distinctive, joined-up service for licence fee-payers which is recognizably 'BBC', and greater clarity for the industry in terms of how much we'll do on the web, setting boundaries for what we will and won't do online.</p>

<p>We've arrived at a BBC Online service comprising ten distinct areas or 'products'. Each product is at a different stage of its life: <a href="http://www.bbc.co.uk/news">BBC News</a> and <a href="http://www.bbc.co.uk/iplayer">BBC iPlayer</a> are both concrete propositions; others, like the fledgling <a href="http://www.bbc.co.uk/commissioning/news/saul-nasse-building-our-knowledge-and-learning-product.shtml">BBC Knowledge &amp; Learning product</a> are approaching the final stages of definition. All will be built on the same shared infrastructure to allow a more seamless transition between them.</p>

<p>The third dimension to our strategy is to provide greater value for money for licence fee-payers, by broadening access to our products across four screens - beyond the web to mobile, tablet, and connected TV. Our BBC News product demonstrates this commitment: it's available on the web, as a mobile and tablet application, and more recently has been optimized for connected TV, <a href="http://www.bbc.co.uk/blogs/bbcinternet/2011/06/bbc_news_product_for_connected.html">launching on the Samsung Smart TV platform in June</a>.</p>
<p></p>
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    <img class="image" src="https://ichef.bbci.co.uk/images/ic/320xn/p025n63x.jpg" srcset="https://ichef.bbci.co.uk/images/ic/80xn/p025n63x.jpg 80w, https://ichef.bbci.co.uk/images/ic/160xn/p025n63x.jpg 160w, https://ichef.bbci.co.uk/images/ic/320xn/p025n63x.jpg 320w, https://ichef.bbci.co.uk/images/ic/480xn/p025n63x.jpg 480w, https://ichef.bbci.co.uk/images/ic/640xn/p025n63x.jpg 640w, https://ichef.bbci.co.uk/images/ic/768xn/p025n63x.jpg 768w, https://ichef.bbci.co.uk/images/ic/896xn/p025n63x.jpg 896w, https://ichef.bbci.co.uk/images/ic/1008xn/p025n63x.jpg 1008w" sizes="(min-width: 63em) 613px, (min-width: 48.125em) 66.666666666667vw, 100vw" alt=""></div>
<div class="component prose">
    <p>One service, ten products, four screens </p>

<p>So we summarise this strategy as: '<a href="http://www.bbc.co.uk/blogs/aboutthebbc/2011/06/connected-storytelling-one-service-ten-products-four-screens.shtml">one service, ten products, four screens</a>'.</p>

<p>The homepage occupies a unique position within BBC Online: though BBC Online is a distinct service, and the homepage a single product within it, editorially the page can show off the breadth of content we make available on the web. But showing this breadth has been our perennial challenge. To date we've made tweaks to a relatively static page to better fulfil this purpose; with the move to a new technical platform, we've had the opportunity to rebuild the page from first for the 9 million-plus average weekly unique browsers.</p>

<p>The new BBC homepage launched in beta today marks a departure from the way we've approached this challenge until now and introduces a new, more visual approach to showing off our content on the web, and eventually on mobile, tablet, and connected TV devices too. Other features include:</p>
<ul>
<li>
<strong>Simple filters</strong> enabling users to tailor the page based on their interests.</li>
	<li>
<strong>Sliding 'drawers' to reveal more or less detail</strong> from showcases of the most popular content from all of BBC Online at any time and real-time listings for BBC TV and Radio.</li>
	<li>
<strong>At-a-glance aspects</strong> - news and sport headlines, weather forecasts with lottery and travel news updates to follow, plus traditional index-based navigation for quick look-up.</li>
	<li>In time, <strong>nations' homepages</strong> united into a single product to provide relevant local and national information based on a user's choice of location - a key 'Putting Quality First' commitment.</li>
</ul><p>We believe the redesigned page makes it easier for visitors to find the content they're looking for, whilst discovering something new - I hope you agree.</p>
<p><em>Phil Fearnley is General Manager for News &amp; Knowledge, BBC Future Media</em></p>
<ul>
<li>More about the beta release of the new BBC homepage <a href="http://www.bbc.co.uk/pressoffice/pressreleases/stories/2011/09_september/21/homepage.shtml">in the press release</a> on the BBC Press Office web site.</li>
</ul>
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      <title>(Hopefully) no more tears: CBBC website relaunch</title>
      <description><![CDATA[Editor's note: Phil Buckley is in charge of the CBBC web site and he's written a fascinating blog post - full of pictures and anecdotes - in which he talks about the special challenges of updating a web site loved by millions of children. Read it on the BBC Internet blog - SB.  
   
  Relaunching...]]></description>
      <pubDate>Tue, 12 Apr 2011 10:36:27 +0000</pubDate>
      <link>https://www.bbc.co.uk/blogs/aboutthebbc/entries/98419d2c-f478-3f58-91b1-fe9d910046d2</link>
      <guid>https://www.bbc.co.uk/blogs/aboutthebbc/entries/98419d2c-f478-3f58-91b1-fe9d910046d2</guid>
      <author>Phil Buckley</author>
      <dc:creator>Phil Buckley</dc:creator>
      <content:encoded><![CDATA[<div class="component prose">
    <p><em>Editor's note: Phil Buckley is in charge of <a href="http://www.bbc.co.uk/cbbc/">the CBBC web site</a> and he's written <a href="http://www.bbc.co.uk/blogs/bbcinternet/2011/04/cbbc_website_relaunch.html">a fascinating blog post</a> - full of pictures and anecdotes - in which he talks about the special challenges of updating a web site loved by millions of children. Read it <a href="http://www.bbc.co.uk/blogs/bbcinternet/2011/04/cbbc_website_relaunch.html">on the BBC Internet blog</a> - SB.</em></p><p>
</p><p>Relaunching a children's website is a surprisingly perilous business. A relaunch, which is normally accompanied by a large amount of promotion and razzmatazz, often brings a huge spike in traffic to certain areas of the site, in particular to any place where you are able to complain.</p><p>To give you a sample, when the <a href="http://www.bbc.co.uk/cbeebies/">CBeebies website</a> was relaunched in 2007, the <a href="http://www.bbc.co.uk/dna/mbcbeebies/NF2704763?thread=4131820">message boards</a>, also<a href="http://www.bbc.co.uk/dna/mbcbeebies/NF2704763?thread=4136811"> here</a>, were hit by comments like...</p><p>Read the rest of Phil's blog post and leave a comment, <a href="http://www.bbc.co.uk/blogs/bbcinternet/2011/04/cbbc_website_relaunch.html">on the BBC Internet blog</a>...</p>
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