Welcome to Production Unlocked

10:00- 11:00

The Banijay Perspective: A Conversation with Patrick Holland

In this headline session, Patrick Holland, CEO of Banijay UK joins us for a wide-ranging conversation on the state of the industry and the evolving landscape of British production. As the leader of one of the world’s largest independent production groups, Patrick oversees a powerhouse collective of labels responsible for some of the UK’s most iconic programming, including Peaky Blinders, MasterChef, Big Brother, SAS Rogue Heroes, and House of Guinness.

Moving beyond the traditional keynote, this "in conversation" session will explore what it takes to thrive in today’s competitive environment. Patrick will share unique insights into what makes a story truly "unmissable" for global platforms and discuss the vital role regional talent plays in Banijay’s creative ecosystem. Whether you are an established producer or an emerging creator, this session offers a high-level view of the creative challenges and commercial opportunities that lie ahead for the Midlands and beyond.

• Chair: Nikki Bedi, BBC Radio and TV broadcaster.

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• Livestreamed

11:15-12:15

YouTube & Creator Strategy: Reimagining Public Service Content

This session provides an exclusive, behind-the-scenes look at the BBC’s evolving digital-first strategy following its landmark partnership with YouTube. Moving beyond a standard "how-to," this panel bridges the gap between high-level commissioning, the practicalities of launching a new digital ecosystem & bridging the gap with the creator economy.

We are joined by Fred Bhat (Executive Producer, Digital Innovation, Gaming & Content Creator) and Adam Macdonald (Factual Editor), the key figures behind the BBC’s upcoming dedicated YouTube channels. Hosted by Patrick Flavelle (BBC Academy Producer and Trainer), the session will break down the strategic trajectory of initiatives like Perspectives and Deepwatch, explaining exactly what the BBC is looking for to engage the 16–24 demographic.

Through real-world case studies and best-practice clips, the panel will explore the nuances of "YouTube-first" production, from pacing and storytelling mechanics to the specific requirements of the BBC’s upcoming channel launches. You will gain unique insights into building digital fandoms and learn how to align their content with the BBC's latest digital commissioning briefs. This is a must-attend for anyone looking to understand the future of the BBC’s digital footprint.

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• Livestreamed

13:00-14:00

In Conversation with Simon Heath: From the Midlands to Global Success

We are thrilled to be joined by Simon Heath, CEO of World Productions and the creative force behind some of the UK’s most iconic and record-breaking dramas. In this opening session, the Solihull-born producer returns to Birmingham to discuss his journey from the Midlands to the very top of the industry. Following the highly anticipated announcement of a seventh series of Line of Duty, Simon will provide an exclusive look into the mechanics of running one of the world’s leading independent production companies.

Drawing on his experience developing "must-watch" television such as Line of Duty, Save Me, and Vigil, Simon will share his unique approach to high-stakes storytelling and what it takes to sustain a global hit. The conversation will dive deep into the creative challenges of producing award-winning scripted content and the commercial realities of the current international market.

As a proud Midlander, Simon will also reflect on the vibrant production sector in his home city. He will discuss why Birmingham is perfectly positioned for a creative renaissance and what he believes is next for the region’s burgeoning drama slate. This is a rare opportunity to hear from a local pioneer who has redefined British television.

• Chair: Nikki Bedi, BBC Radio and TV broadcaster.

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• Livestreamed 

14:15-15:15

Production in the Midlands: Mind the Gap

With the West Midlands experiencing a significant production boom, the demand for specialist skills has never been higher. As the industry scales up, so does the challenge of ensuring a sustainable talent pipeline to meet the needs of world-class productions. This session, led by Martin Simms (Sector Lead, Production Central), provides an essential deep dive into the regional ecosystem and identifies exactly where talent is needed most.

Joining the conversation are the Production Executives behind some of the Midlands’ most iconic hits: Emma Riley (Shine) and Geoff Dibben (Kudos). Together, they will share the ground-level realities of delivering high-end TV and film in the region, offering a transparent look at the current and emerging skills gaps that production offices are struggling to fill.

Whether you are looking to enter the industry, re-enter the market, or transfer existing skills from another sector, this panel offers vital insights into the roles that keep the industry moving. You will discover how to effectively utilise Production Central’s new hubs to find work and learn how to position yourself for the biggest opportunities in the West Midlands today.

• Chair: Calum Leslie, BBC Radio and TV Presenter.

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• Livestreamed 

15:30-16:30

Visualised Podcasting: The New Frontier

As audio increasingly blends with video, visualised podcasting is transforming the industry. This session brings together the creative minds behind some of the UK’s most influential digital brands to explore how the medium is evolving. Joining us is Ellie Clifford, Head of Content at Persephonica, the powerhouse behind global hits like The News Agents and Miss Me?, alongside acclaimed Birmingham-based independent producer Hugh Sheehan, known for his award-winning soundscapes and narratives such as Criminally Queer.

Completing the panel is Kashif Ali, Managing Director of Birmingham’s own Glenvale Media. As a leader in high-end digital production and specialist visual studios, Kashif brings a wealth of experience in building multi-platform content that resonates with modern audiences. Together, the panel will discuss the delicate balance between creating viral, "clip-able" moments and maintaining the integrity of long-form storytelling.

You will learn how new visual studios and technical workflows are reshaping the production landscape, making content stand out in an increasingly crowded market. Whether you are an independent creator or part of a larger production house, this session offers essential insights into building loyal digital fandoms and navigating the future of the "watchable" podcast.

• Chair: Calum Leslie, BBC Radio and TV Presenter.

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• Livestreamed 

16:45-17:30

Meet the Commissioners: Securing the Breakthrough Commission

Hear directly from the gatekeepers of Entertainment, Drama, and Comedy as they demystify the commissioning process in an increasingly digital-first landscape.

Joining us are Jamie Dodds (Digital Commissioner, Entertainment - BBC), Claire Hookaway (Commissioning Executive, Drama – UKTV), and Charlie Hyland (Digital Commissioner, Comedy – Channel 4). Together, they will share what major broadcasters and global platforms are actually looking for in a pitch today and how regional indies can move from a "good idea" to a "breakthrough opportunity."

This session offers a deep dive into the growing appetite for authentic regional storytelling and provides a rare look at how comedy, drama, and entertainment are being reimagined for digital-first audiences. Whether you are pitching for linear TV or social platforms, this is your chance to learn how to navigate the current commissioning climate.

• Chair: Calum Leslie, BBC Radio and TV Presenter.

This panel session will be followed by a networking drinks reception in partnership Production Central, providing a vital opportunity to connect informally with peers, speakers, and industry stakeholders.

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• Livestreamed