 The most popular destination was Yorkshire's heritage coast |
Tourists spent �54m on trips to Yorkshire last year - a surge of 66% on the previous year, new figures reveal. On average, visitors to the county's cities, coastal resorts and countryside spent �563 a head in 2004, up from �485 in 2003, says York-based QA Research.
The most popular destination was Yorkshire's heritage coast, with 23% of holidaymakers heading for the resorts of Scarborough, Whitby and Bridlington.
York was second (22%) followed by the Dales (21%), said QA Research of York.
The North York Moors attracted 17% of visitors to the region.
 Dales villages like Kettlewell continue to pull in visitors |
Yorkshire Tourist Board (YTB) said much of the increase in spending was generated by its glossy Yorkshire Visitor Guide.
This year's guide will see its print run increase to 400,000 copies from 250,000 in 2004.
It will also be backed by the biggest marketing campaign yet launched by YTB, thanks to �2.8m of funding from regional development agency Yorkshire Forward.
YTB chief executive David Andrews said: "We won't be sitting on our laurels. This year's guide aims to add another �24m to 2004's total spend."
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